A New Pitcher In The Bullpen

Comments (4)

As a proud Michigander, I am preparing to enter Michigan's workforce at a time when Michigan's economy is enduring some hardships. Blogging for Michigan Innovators is one step that I am taking to distinguish myself in a competitive job market.

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Filed under: Welcome

Greetings and Salutations.

My name is Marcell Morris and I am going to be one of the new "cub reporters" for the Michigan Innovators Bullpen.  I am currently a student at Eastern Michigan University, majoring in Computer Information Systems.  As a proud Michigander, I am preparing to enter Michigan's workforce at a time when Michigan's economy is enduring some hardships.  Blogging for Michigan Innovators is one step that I am taking to distinguish myself in a competitive job market.  This assignment will be a great opportunity to learn about the current workforce and allow me to network with the many Michigan entrepreneurs participating in the Michigan Innovators project.  

Like my fellow reporter Nathan Zander, I am very interested in search engine optimization and pay per click advertising.  I have recently completed a Web Development class taught by Dr. Bud Gibson.  Part of my class project was to develop a Google Adwords account for a local non-profit organization.  This hands-on learning experience had a great impact on my future career aspirations.  As I was learning new concepts like keywords, quality score,  and click-through-rate, I was also seeing the great impact that a few small internet ads were having on my non-profit organization's internet marketing return on investment.  I found my experience with online advertising to be fun, challenging, and rewarding.  As a self-proclaimed internet addict, I soon realized that online marketing was a perfect fit for me. 

For the next few months I will be sharing some of my experiences with you as I head down this path to becoming an online marketing diva.   I hope you will stay tuned in as I throw some pitches in the bullpen.  This next few months should be very exciting.  

 

 

    

4 Comments

Hey Marcel, please check out our blog at http://www.denver-ppc.com/ppc-blog for information on managing pay per click accounts. It provides a framework for how we manage accounts; I hope you find it helpful. Sincerely, Chris.
Nathan Zander Author Profile Page on May 31, 2008 10:41 AM
Chris- That site you sent us was really great. I checked it out and for just the few minutes I spent there this time I learned a few quick tips. I am sure I will be referencing the site again soon. Thanks you very much!
You are right on task by developing a deep knowledge of search engines and how to optimize their use. In today's fast paced information sharing era it is essential to get in and get out. Knowing how to use proper keywords to capture the readers attention is an art with high value. Most that are using the internet are going to give a webpage about 10 seconds to catch their attention before they are heading for the other bull pen. The click-through-rate is a great way to measure how well you are doing this. Keep throwing those fast balls down the middle and be ready for both left and right handed batters:-).
KC, Thanks for your encouragement.

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