Luckily for me, an impressive non-profit organization called Dawn Farm agreed to let me "get my feet wet" by managing their Google Adwords account this semester as an intern.
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As I student with high aspirations of becoming the Tiger Woods of online marketing, I face the dilema that many college students face. How am I going to get the necessary work experience that all employers require of any viable job applicant? Unlike Tiger, I have not been creating Google Adword campaigns since I was 3 years old. This "skill" is very new to me.
Luckily for me, an impressive non-profit organization called Dawn Farm agreed to let me "get my feet wet" by managing their Google Adwords account this semester as an intern. Dawn Farm is a non-profit organization that works with alcohol and drug addicts. They are a unique rehab organization because their clients live on an animal farm. Instead of the sterile and clinical environment of many rehab facilities, Dawn Farm is out in the country. Dawn Farm's clients have the ability to work through their addiction issues in a relaxed environment, surrounded by chickens, cows, horses, and many other animals. Many of the staff members at Dawn Farm are recovering addicts. Perhaps that is why Dawn Farm has had such great success with long-term recovery. Dawn Farm is also very inexpensive compared to other residential rehab facilities.
Dawn Farm is one of several worthwhile non-profit organizations that qualified for a Google Adwords Grant. Google donates free Google online advertising to non-profit organizations who meet Google's criteria. Last semester, the students in Dr. Bud Gibson's Web Development class were the first students given the opportunity by Google to help selected non-profits manage their Google Adwords accounts. I was priviledged to work with Dawn Farm.
Jason Schwartz, the Clinical Director at Dawn Farm, was my liaison with Dawn Farm. Jason made my first experience working with Google Adwords a pleasure. Jason gave me and the other students in my group a lot of helpful insight and support. He took the time to give us a tour of Dawn Farm's facility and meet with us regularly in order to monitor our progress and provide valuable feedback. The strong working relationship with Jason allowed my group members and I to increase the amount of traffic on Dawn Farm's website by over 60%.
Now that the semester is over, Jason has allowed me to continue to develop those necessary work skills by maintaining Dawn Farm's Google Adwords campaign as an intern. Online marketing is always evolving and I learn something new every day. Dawn Farm is the ultimate organization! They gave me the opportunity to grow as a professional and as a person.
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