ERT Systems and Innovation, Part II

You have certainly dropped a few big names in bringing new technology and materials into existing industries to get something moving (literally, in a few cases). ERT Systems definitely has something great in the works, it is practical, beneficial, and most importantly in that field of endeavor, easy to use. I can absolutely see from the interview with Mr. Carmichael that the company has a good grasp on who might be interested in their products, and hopefully those will come to fruition. I really appreciated that he realizes that other elements like the military have applications for his type of products. Already in that sector we see companies making big deals with DoD to link up vehicles and supplies in transit or on missions. To add linking people into the picture would not only be a positive thing for military commanders like incident commanders, it would also spell great business for ERT Systems. I think your notes on the auto industry are also very good, for example when you stated, “… whichever automaker … makes the best-selling HEV will have a lot of power in the market.” It really struck a chord, because while the market exists, it has not yet reached its tipping point. When it does one can expect major changes to the entire industry, its key players, and the competitive environment. I remember a few years back when either Automobile or Car and Driver put a Tesla on their cover. I was disgusted. That is, until I read the article. What a car. It delivers performance on par or better than gasoline powered sports cars in its price range, and I was shocked to learn that the car actually can drive for more than thirty minutes. The times are changing, albeit not incredibly quickly. But when the changes are this big, the extra time is to be expected. I wonder what would happen if Velocity2 Wind teamed up with some of these automakers. I imagine a lot of extra power could be put into a Tesla’s or Phoenix’s batteries at 100 mph using a well placed small wind turbine.