I explain how this Web Development is so valuable for creating Web-sites, and why it is important to focus on search engine optimization. By managing Google Adwords accounts we were able to understand a variety of issues when creating Web pages.
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Furthermore, since this class was a Web Development class, it was especially important to learn how Web site development was related to search engine optimization. So we had to think of keywords people would use who were interested in the services and products our non-profits would offer, and create ads relevant to these keywords, as well as landing pages that would lead to conversions. Conversions refer to actions we want the Web-site visitors to take, such as donating money. This combination of concepts is the latest emerging business trend online.
Why have a Web site if no one is going to read it?
With a strong focus on search engine optimization, we were able to lure people to the Web site by creating landing pages for our Google Ads. We learned which strategies and keywords worked and which ones didn’t through Dr. Gibson's lectures, group presentations, and trial and error.
In the next part, I will write about the Google Adwords Grants program that helped make this class possible.