Jill Wagner founded Wagner Design in 1986. We begin a discussion of its transformation from print shop to integrated marketing communication firm.
This segment kicks off our series on integrated marketing communication with Jill Wagner and Kathy Roeser of Wagner Design Associates (download 9 minute iPod compatible video, 46MB). Jill founded Wagner Design in 1986 in Ann Arbor, MI as a print firm. She initially did type lay-outs by hand and hand drew story boards. In 1989, she moved to computerize her offices, 5 years ahead of the curve. In future segments, we'll explore how she grew from a one woman shop and vastly expanded her firm's capabilities. In this segment, we cover the following topics:
- Wagner Design Associates' value proposition as a boutique creative firm.
- How Wagner Design Associates helps clients define their identity. In particular, we cover how they achieve client buy-in to the process.
- How Wagner Design Associates uses social capital to market its services.