Ensure will build, buy, or partner to expand its markets in the next twelve months and beyond.
In this three minute segment (download iPod compatible, 14MB), Dennis Blanchette describes Ensure Technologies' goals for the next twelve months as well as its longer term strategy. In the next twelve months, Dennis wants to continue growing his partner programs to the point that they account for 60% of sales. He also expects to expand sales within the current 90% medical customer base to patient and asset tracking. Next, he would like to expand to additional heavily regulated industries like financial services, the legal profession, pharmaceuticals, and energy.
Further out, Dennis foresees Ensure providing an RFID infrastructure that can be used across a variety of industries. Ensure will build, partner, or buy to enter those markets.