PI Engineering plans to plow full speed ahead over the next five years.
In this two and a half minute segment (download iPod compatible, 13MB), PI Engineering's CEO, Michael Hetherington, describes his long term strategic vision as, "You drive your ship full speed ahead and steer clear of the rocks". This colorful metaphor is meant to convey the level of effort required to stay just ahead of the market in innovation and respond to the feedback the market provides as he hones the product line. More specifically he expects the TrainMaster professional train product under development to emerge as a full fledged product, and he expects x-keys, his major profit generator, to see more uptake in television switching.