Go Where The Audience Is

When listening to Charlie Wollborg discuss how many people are on FaceBook and the potential growth of the site, it is understandable why the social networking sites are important. I think that the statics of the sites like FaceBook are ones to be noted. These types of internet sites are a low cost easy way to establish a wider range consumer base for a company. I agree with him about the other web sites that a company should be a part of. Being on one networking site is not as sufficient as being on a few. First there is FaceBook, which is the biggest social network on the internet today. This web site can potentially connect your company with a vast market of potential customers. I think that his perspective on the reconnection with the past is interesting and true. I think that he gives great insight into Linkedin, which is basically a business form of FaceBook. This can be a great opportunity for businesses to utilize, if done right. I also like his suggestion on the local networking sites. I think a company or even a business professional should become part of the local networking sites. These can give you leads on business networking functions in your area, which can lead to future endeavors. Networking is an important concept in both the digital and physical world. In some cases networking can be considered the most important marketing tool an individual or business has. It can create opportunities that could not be made before the social networking was in existence. The internet and networking sites are slowing becoming the way of the future with younger generations growing with these forms of marketing mediums. Today, even printed newspapers are moving to a digital format and use sites like FaceBook to promote their company. It seems to untimely be a dominating form of marketing medium for the future. Stephanie Schade

In the interview, “Go Where The Audience Is”, Charlie Wollborg explains that social network web sites are where the world focuses on the internet today. He had said that one in every three minutes online is spent on a social networking site. One-third of the time internet users are socially connecting with one another. In the past, businesses would want to draw or attract their customers to their website. That strategy does not work out that well for businesses now days. Now days, Charlie Wollborg of Curve Detroit says that businesses need to go where the audience is. The audience is found on social networks. I would believe that a majority of internet users use the internet for the following reasons, to use social networks to keep in contact with family and friends, to use youtube.com to view whatever clip comes to mind, and search engines for multiple purposes. Basically, I am saying that not many people go directly to a site for information on a business unless it is known to that customer. Business needs to reach out to the potential market and try and hook them in. Businesses can not expect the fish to jump in the boat, they have to cast a line. Charlie Wollborg makes a great point. It is the sole truth. The internet has gone social network. Social network all the way. Businesses need to rethink their strategy and get involved in the social network if they want that much more business. If businesses reach out to customers, customers will in turn reach out to them for their needs and wants. A little adjustment can not hurt a business if done right. By doing right, I mean being professional about the entire entry into the social network knowing what to do and when to do it.