FaceBook: The 800 lb. Gorilla

By Bud on July 9, 2009 Comments (22)

FaceBook is by far the largest social network. Charlie Wollborg offers advice on how to effectively use FaceBook in a business context. A key component of his approach is taking a less formal more human approach to interacting with people you interact with on FaceBook.

Filed under: Charlie Wollborg | Curve Detroit | Network Businesses | Pontiac, MI | Social Media

The worlds of work and social life are merging according to Charlie Wollborg, Curve Detroit's founder and chief troublemaker. Devices like the blackberry bring work home, and business meetings often begin with personal chit chat.

Facebook is positioning itself as the network that allows people to achieve a balance between professional and social communication. With over 200 Million active subscribers (those who log in at least weekly), Facebook is the 800 lb. guerilla in this rapidly growing area. To effectively present a social business presence on FaceBook, Charlie recommends:

Have a photo
Present the human side, not just the business side, of who you are. Draw the line where you are comfortable.
Make sure to promote your public corporate events there as FaceBook is very viral.

Some things, Charlie recommends you not do with FaceBook:

Don't create content solely for Facebook. It's invisible to search engines.
By the same token, don't store photos and other content there that you want to be publicly accessible. FaceBook prohibits access to outsiders.

Finally, Charlie recommends that you gear any FaceBook advertising to a soft sell wrapped in information. People come to FaceBook to socialize, not hear hard core pitches.

22 Comments

Megan Flewelling on November 22, 2009 4:08 PM

I think that it is important to not only think of Facebook as a social networking site, but also for businesses something that you might want to consider. I know that basically all of my friends have a Facebook page and check it daily. I am pretty sure that this is the same for most college students, and no even family and friends are now creating Facebook pages. I agree that Facebook is a good way to blend in your work life and home life. It allows you to decide what type of things you want people to see, so choosing your picture and the content is totally up to you. Creating events and posting information for your company is pretty much guaranteeing that many people will see it, which is what companies want. The more friends you have the better, if they attend an event it will show up on their news feed and their friends will then see it and possibly attend. Putting information on Facebook is a great way to get any sort of information out to people. I agree with what Charlie says about advertising on Facebook. It is not a good idea to do hard core advertising, people are not on the site to see advertising, they are their to socialize. Megan Flewelling

Jessica on November 23, 2009 5:18 PM

Hello, my name is Jessica and I am a senior at Eastern Michigan University. I think that Facebook is good and bad for the business world. As a senior, I am looking for jobs and are constantly out there looking for a job and it is important that anything about me on the web is appropriate and tasteful. Someone I’m interviewing with isn’t going want to see pictures of me out and about on a Friday night. So in some cases Facebook isn’t really a good idea for connecting with people that could be apart of your professional life. On the other hand, my father is a realtor and he uses Facebook to connect with clients and colleagues. It is the same thing as what was discussed in this video. It gives people in your professional life an idea of who you are and what your life outside of work. It is a great tool for networking and in this technologically advanced day in age I wonder what will be next.

DeWayne Danyele-Geeter Burns on March 24, 2010 10:04 PM

Hello, My name is DeWayne Burns, and I am studying business at Eastern Michigan University. The impact that FaceBook has on society should not be underestimated. In fact, as far as advertising is concerned, FaceBook (and other forms of social networking) can eventually transcend the television platform of marketing. Why was the majority of advertising on the radio? Radio used to be the most popular form of entertainment media. Then history showed that television advertising surpassed radio advertising, because television became more popular than radio. While television is still relevant, the World Wide Web is just as, if not more, relevant in receiving information, reading or watching the news, checking the latest sports scores or running a business. Since the magnitude of online advertising is already on the rise, I don’t see why FaceBook advertising will not be either. Also I will not consider advertising on FaceBook, or FaceBook in general, as a passing fad, due to the merging of business and social networking on FaceBook. I like that Charlie mentions that the business realm and the social realm blend together. I agree, because in order to use online advertising efficiently, you have to focus more on promoting your product versus simply advertising your product. Promotion combines a more intimate, one-on-one setting of persuasion with communicating product benefits through a mass form of media. FaceBook advertising can fit the bill of promotion. My wife and I are having a fence installed in our backyard. The fence company parks their big truck out front with their company logo, phone number and slogan (advertising with a form of media). While the fence-company owner and I are having a “personal” conversation, a lady drives by my house and notices the truck, logo, phone number and slogan. Coincidentally, the lady is also looking to have a fence installed. Ending our conversation, the fence-company owner walks over to introduce himself to the lady, starts another “personal” conversation and kindly offers the lady his services (persuasive selling in a “personal”, one-on-one setting). In math terms, personal selling plus media communication equals promotion. What if my conversation with the fence-company owner was on FaceBook? All of my FaceBook friends (possible thousands) could be seen by the owner, and the owner can gain customers from my friends by adding a link to his company website on his chat posts. Now “friends” of my FaceBook friends see our chat, and coincidentally, they need fence work done too. While all of the chatting is transpiring, the owner adds a company advertisement on FaceBook. Social networking is no longer a waste of time. To be successful in business, you not only have to know who your customers are, but WHERE they are. Thanks to FaceBook, you’ll never have to look too far. They’re only one “Add-A-Friend” click away. Thank you for your time and please add me as your FaceBook friend, DeWayne Danyele-Geeter Burns P.S., when you add me as a FaceBook friend, please mention this blog in the “add a personal message” box.

Amandeep Saggu on March 24, 2010 11:05 PM

Hello, I am a serious at Eastern Michigan University. I found this article very interesting because I am very active user of Facebook and I wanted to see how they engage in marketing. I was surprised to know that one in three minutes is spent on social networking sites such as Facebook. Back in the days, marketer only used traditional forms of advertising but now technology and social networking sites have given marketers endless opportunities to reach potential customers. Who would have ever guessed that social sites will become an important mode of advertising? I am a business major with a concentration in marketing; therefore I like to stay on top of any new trends in marketing. Facebook has given users the potential to blend their social and professional lives effectively without constrains. Businesses can benefit from these social network sites as it allows friends to connect with one another and promote word-of-mouth advertising. Usually, if people are very happy or satisfied with a company’s product or services, they will surly comment on Facebook about it. Social commerce has recognized this trend and are making every effort to become a part of their customers’ online network. Wollborg made some great recommendation for small businesses who are trying to create presences on Facbook. I think having a photo which effectively demonstrates a business’s values and image will help promote the business better. Secondly, since Facebook is a social network site it is important to present the human side along with the business side. People might shy away if they aren’t able to socialize and present their thoughts. When all the ingredients blend in well, businesses can really use such sites to their advantage. Studies show that users of social sites are three to five times more likely to buy a product or service promoted in these sites.

Michael Moore on March 28, 2010 8:32 PM

This is a very interesting interview in that it touches on the powerful effects of using viral marketing and properly linking all of your resources together. Facebook's huge popularity worldwide certainly makes it the center of any proper viral marketing strategy. However, as Charlie mentioned in the interview it is a "walled garden" of sorts that prevents search engines from going into Facebook content. Using Twitter, RSS feeds, LinkedIn and other resources allows you to get your potential clients to click on a link that leads them to your Facebook page so that they can see the content you want them to. Another great advantage of using social network mediums such as Facebook is the easy access to it. A plethora of mobile devices such as Blackberrys, iPhones and other smart devices allow people to access Facebook and Twitter with ease, giving them the ability to see your content the moment they look for it. One of the downfalls here is that it will take multiple pages for your targets to get to where they will see your pitch if they start with a search engine. If competitors come up early in the google search with their own website, that may be a more attractive option simply due to its availability. Nonetheless, viral marketing is a terribly attractive option to any company due to its extremely low cost. Any business can sign on and create a Facebook or Twitter page at no cost. It is an especially effective medium for small businesses since users that make friends with a business Facebook page will be viewed by their friends that are normally in the same geographical area. This way the people that see the business pitch are in the geographical target area. Facebook is also a useful medium for normal internet advertising, in that Facebook will allow companies to purchase ads that you will see on the side of the window as you browse. Michael Moore

Katherine Quitmeye on March 29, 2010 11:37 PM

Oh Facebook! I am a Facebook junkie because it probably takes up about a third of my time. When I am bored, can’t sleep, procrastinating, need a laugh, want to look at pictures, or want to know what is going on with a friend, I instantly turn to Facebook. Facebook seems to have turned into the number one social networking site for people all over the world. Charlie Wollborg talks about the fact that Facebook is not longer used for personal reasons only. Wollborg argues that work and your personal like can no longer be kept as two separate entities, and I completely agree with him. If you think about we spend more time with our co-workers than we do with our own family. My co-workers are my friends and know everything that is happening in my life. Wollborg talks about networking on Facebook for personal reasons, but to also use Facebook to advertise yourself using Google and other social networking sites. I think that it is a great idea to mix your personal networking with business, because it makes your more personable and people like to see the real you.

Leslie Meissner on March 30, 2010 3:25 AM

Hello, my name is Leslie Meissner. I am a student at Eastern Michigan University as well as a few of the others who have posted. I must initially say that I never thought of Facebook as being a social networking site where business and personal lives could entwine. In fact, until now, I thought of Facebook as a way of being nosey to know what your friends are doing. When I started working at a bank in Ann Arbor this past summer, I found it rather humorous that my branch manager had a Facebook. What struck me as even more amusing was when I received a friend request from him. At first I hesitated accepting the offer. I wondered if my manager was using this as a way to see what I was doing outside of work. I worried if he would misinterpret my display picture of me with a group of friends as ‘unprofessional’. Aside from my uncertainties, I accepted the friend request. For quite awhile now, I have refrained from making my normal posts and comments because I feel as if my boss or co-workers may question my daily activities outside of work. I suppose I have never been the type to likes to mix work, school, and my personal life together. I’m really glad I watched this video. I can be at ease because it’s okay if my boss sees “the human side, not just the business side” of who I am. Now I have a more clear understanding that it’s perfectly all right to combine a little bit of work, school, and my life together. I think this will help strengthen my communication skills as well as my work relationships to help me further advance in my career. Building my network outside of the work place is also another way to help me get to where I would like to be in the future, so thank you for the tip Charlie.

Mark Meyer on March 30, 2010 11:03 AM

Wow, I am yet another Eastern Michigan University student that, like most today, has a personal Facebook page. I think these social networking sites are definitely a growing area of interest in many ways; the issue of content being somewhere online forever once it is posted; the issue of some companies using your Facebook account to do some form of a background check after you interview for a job; mentioned in the video, the lack of true separation between home and the workplace due to the portable nature of technology, and the ease of access to these social networking programs using phones etc. I do however, like bringing the idea of Facebook/Twitter/YouTube into a positive light, especially for the entrepreneur or small businessman. These are essentially free tools at our disposal that were not around 10 years ago. Our ability to reach a very large, broad demographic with our advertising and information is far beyond anything that could’ve been accomplished through a newspaper ad in the early 1990’s. It is interesting to me, the idea of joining the forces that lie in the different social networking sites like Facebook, Twitter, and YouTube. Why not take all of these free outlets and interconnect them? Very few web sites aren’t directly compatible with these social sites, and it seems to be a full circle way of utilizing the viral outlet. Let's face it, marketing can be quite pricey otherwise. This was a informative and entertaining video post, and I will keep these tips in mind should I start my own business in the future. Thanks, Mark Meyer

Jason Emero on June 9, 2010 11:39 PM

As a non user of FaceBook, I did agree that we work more than ever and that there is a need for mass communications to alert groups of friends with information. I'm not sure FaceBook provides more than an e-mail would as far as information sharing on a personal level but I operate on the premise that only my "friends" would get access to my page. Many business are on facebook which provides the business with an advertising avenue that allows them to have more personality and freedom than other means like radio and newspapers. I gathered from what Charlie stated the site allows a user to search content that is based on FaceBook but also filtered in from other systems. Used in comparison to Google, which only provides site based advertising. I was shocked to hear and quite skeptical that one in minutes is utilized in a social network. Seems excessive but I suppose if you count employer based e-mail, it would be more realistic. I also noticed that Charlie presented his information with a little flair which was nice to see someone talking about business and showing that they enjoy it.

Stephanie Schade on June 13, 2010 10:56 AM

I think that Charlie Wollborg brings up some great points about FaceBook and social networking as an advertising and informational tool. Looking at it from a business prospective, I can understand that if it is utilized correctly it can be an asset to any company. I think that it is challenging for some companies to establish the right way in which to use FaceBook or any social networking site, as it is a fairly new concept that has been changing over time. It can be challenging for companies because they do not understand how to effectively to use the social networking sites, or even Google for that matter and to establish contact with current and future consumers. I think that Wollborg's perspective on Google and the “walled garden” that is FaceBook, shows a greater insight to how the networking sites work. The other avenues that he suggests are ones that enable a company to get their message out there easier because they are in a more public forum where you don’t necessarily need to be a member or friend to get the message from a company. I am a bit curious as to how this could work for all markets of consumers. In today’s society most people have access to the internet, however, many do not know or understand about social networking sites like FaceBook and even other sites like Wollborg mentioned of Twitter and YouTube. Not everyone uses these sites and for some companies, such as AARP, their target markets are not necessarily using these sites. What would the company then do, should they consider the secondary target market? As the second target market has contact with the first target market and relays the message? When I think of an example, I think of my grandparent’s generation, as my grandparents are in their 70’s and have never been online. They do not really understand the concept and do not want to change. What can a company do for a target market in that demographic? Another downfall that I see with social networking sites is the amount of information given at one time by different companies. It can be overwhelming to receive twenty different status updates from the companies that you follow as well as extremely annoying. But I believe that this trend of utilizing sites like FaceBook, Google, and Twitter is the way of future marketing tools. I would also suggest, as some of my other business friends have done, would be to create two separate FaceBook accounts. They do this because they still try and keep work separate from their personal life. I think that a business professional should consider doing this because in the business world, your personal life and business life should be separate. Stephanie Schade

Kevin Sikora on June 14, 2010 12:27 AM

After seeing the Facebook in the headlines, I couldn’t resist from reading this. Even though I am very active on Facebook, I am unfamiliar with Facebook advertising. That may sound a little strange. Many people view Facebook as just a social networking site. However, Facebook can be very critical in the success of many businesses. The advice Charlie Wollborg offered on how to effectively use Facebook in a business context is very accurate and individuals need to take his advice very seriously. Facebook is an excellent way of advertising your work life and your home life. It allows you to update your photos and key events that can relate to both lives. Even though advertising on Facebook isn’t the best way, since it is more of a socialization site. However, it allows friends to potentially receive important information, such as dates and times of key events. In terms of advertising yourself in the for the business world, it is important to show who you truly are. Posting pictures that you will not be embarrassed if other’s see is most appropriate. Businesses are constantly searching employees names in on Facebook, and having inappropriate pictures can result in a job loss or a missed opportunity. It is important to be careful of what you advertise. Facebook can also benefit businesses depending on how effective and efficient their marketing strategies are. Businesses need to implement marketing strategies that will allow it to succeed and gain a competitive advantage.

Kevin Sikora on June 14, 2010 12:31 AM

Kaitlyn Harder on June 16, 2010 1:56 PM

As someone who was reluctant to get facebook at first, to now has it linked to her blackberry, I find that facebook is taking over the world. Those of us who have social networking sites, know that if you respond to an event, "friend someone" or write on someone's wall, 100's of people are able to view it. I was very intrigued with the whole aspect of Facebook advertising and how Charlie was talking about having the advertising linked with google. I do know that this is not far off, because if you Google someone, and they have a facebook page, (or myspace, or Linked In) those are the first pages that pop up. I am very interested to see what will happen in the future with Facebook and all social networking sites.

Kaitlyn Harder on June 16, 2010 2:14 PM

A final thought, with people working more and more then what they used to, I would wonder where social networking sites will draw the line. It will be interesting to see what types of site will be engineered and the responses that they have.- Thank you, Kaitlyn Harder EMU

Ravynne G. on November 23, 2010 1:21 AM

I personally disagree with Curve Detroit’s founder Charlie Wollborg’s ideas of meshing our business and social life with our personal life. I think it is important we keep those old traditional values of punching out of work and going home to our families. By bringing your work home there is a greater possibility that your business will in fact grow. However many things such as family and mental wellbeing may shrink. Though I disagree with his ideas of blending both the business and personal worlds. I must agree that Facebook is a massive force that entrepreneurs and companies cannot afford to ignore. Mr. Wollborg does provide some excellent strategies for start-up companies to think about when using Facebook or other social networking sites. Facebook and other social mediums is a very important vehicle for today’s businesses. One of the crucial objectives of a company is to know their customers. Facebook provides companies with personal information on their customers. I like to think of the possibilities of ethically harnessing all the data from Facebook users and utilizing them for your company’s gain. Facebook is whit a doubt a groundbreaking tool, which should not be underestimated. Mr. Wollborg provided helpful information on how to your company can actually benefit internally though the uses of Facebook. A company may be able to increase revenues and effectiveness by advertising, and soft selling their product or service. All the while they are providing key information to their customers and Facebook users. The company can also increase communication productivity by using these resources to send and read things without having the author physically sending the information. Facebook with out a doubt is a very innovative and resourceful tool to push your venture to the next level. Similar to everything else, Facebook needs to be use in moderation.

Tara Welch on November 23, 2010 11:38 AM

As a somewhat cautious user of Facebook, I was very interested to hear Charlie Wollborg’s advice on how to combine personal use of Facebook with my business world. He recommended combining your marketing mix on other sites such as YouTube, twitter, and blog sites that point to Facebook. He also adds that using content marketing on sites such as Google will direct users toward your Facebook page. He explains that Facebook allows you and your business to connect on a more personal level than other social networking sites such as Linked In. Facebook tells a story versus presenting just a business card. Facebook is a walled garden in that in order to see Facebook content; you must be a “friend” of the person or company. However, in today’s age of constant connectedness, people check and post on their Facebook page many times a day. Therefore, if your company posts an event and one of your friend’s “likes” the event, then it shows up on their page, and so on and so on. In the past, many people tried to separate their business and personal lives. Wolborg points out that at work, on sales calls, the first thing many of us do to get acquainted with the other business person is ask about their kids, their holiday plans, etc to create a relationship with that person. We are, in a sense, never offline these days, so Facebook is a gorilla that we need to learn to use to our advantage. I would agree that Facebook could be a wonderful tool for business professionals as long as everyone involved understands that it is being used for business as well as personal interests. I recently used it to run a coat drive in my area, which turned out to be incredibly successful. However, I ensured that any comments I made were ones that I would want my grandmother and a future employer to read. My main concern with using it to network are those of your “friends” that use it to publish their drunken weekend antics which end up posted on your page because of that relationship. In the end, I remain a cautious Facebook user. Tara Welch

Kaleigh Zebari on November 23, 2010 6:39 PM

I think like everybody else that Facebook is a positive thing and negative thing. Before the world of Facebook, people communicated more in person, made the attempt to meet each other in person, today Facebook is the largest social network! It is distracting and takes time away from the real world along with helping you keep in touch with friends from years ago you may have lost touch with or meet new friends. These days it just is not for the high school and college kids, adults, professors, business CEOS are all on FaceBook. I have professors who sent class assignments through messages. I am in contact now with cousins from out of state that I would never be able to talk to if it wasn't for FaceBook, if you dont have a number of your friend but are there friend you can write on their wall, or send a personal message if you need to get into contact with them. You can see advertisements for websites, like Charlie mentioned. These are the positive things about the social network. On the other hand though there is a negative side to Facebook especially when you are a senior like I currently am and am looking to go into the work force. Anything you put on the network stays there companies today hire people to go through Facebook. If there is something you don't want anybody to see or read especially a company you want to work for then it shouldn't be posted. Everybody is connected to everybody especially on Facebook. Your Facebook should always be appropriate and clean.

Troy W on November 23, 2010 6:59 PM

Hi, my name is Troy Woloszyk, I am currently enrolled at Eastern Michigan University. I found this article very interesting because I have been a long term user of Facebook. Facebook is a very useful tool that has become more than just a socialization site. Facebook has expanded so much in the past years and has now become a site that is used on a daily basis, and it is no longer for just communicating and keeping in contact with old friends. It is now a way of doing business and a way of staying in contact. People used to have a Facebook just to stay connected with others, but now it is very important to have a very professional page since many businesses are using the site as well. Businesses are using this site for many different reasons, for example it’s a way to advertise, a way to keep up on employees, and a way to get more information on future employees. These are the perfect reasons on why you will want to keep your profile page and pictures very professional, you never know who will be looking at your page and what information is given out. Facebook has become a great marketing plan for businesses to, millions of people use Facebook on a day to day basis making it great for businesses. Businesses now have the opportunity to expand business and hopefully help increase sales and come across new opportunities that they were previously unaware of. Overall Facebook is still focusing on a socialization site but has picked up many roles in the past years. Troy Woloszyk

Wally Gerbus on November 23, 2010 10:37 PM

Facebook is a huge topic right now in the business, social, and networking worlds. Just about everyone is getting a facebook page, from little kids all the way up to moms and dads. But it is not just used for social interactions now. Many businesses are starting to post advertisements up while also having their company listed as a fan page or even their own page. Facebook has turned into both personal and business profiles for many people to connect to. We have been learning in some classes that what you do or say on your facebook profile can affect a job that you might want in the future; since so many companies are checking facebook pages to basically get a free personal background check on the potential candidates. This video states that people should have both their personal and business side of who they are so that they may interact with possible customers. It also suggests that the person should put up a photo of themselves; however, I believe that the photo should be professional as much as possible and not of people doing immature things. Personally, I have just used facebook for the social aspect thus far. Now I am starting to look at it a different way. Since I am close to graduating, I want to have my facebook page help me, instead of hindering me, getting a job. For this to happen, I have cancelled my old facebook and created a new one, also as an online resume for me. I am hoping this will help me still connect to all of my friends while at the same time looking professionally for future employers. Facebook is a great tool for submitting photos, pieces of work that you may have done and messages out to current employees. Wally Gerbus, Eastern Michigan University, Fall 2010

Tom Pallisco on November 24, 2010 1:48 AM

Facebook is definitely the largest social network around right now. It is the site that takes up a majority of peoples lives, well, it doesn’t take up their lives, but people spend lots of time fiddling with it. People are constantly updating their status, their pictures, their events, and so on. Facebook is a website where people are able to interact with one another on a regular basis. Charlie Wollborg explains in this interview that work and human worlds were separate from one another, now today people work while they are not at work. With the technology these days’ people are able to multi-task. Today this technology is unbelievable. The networking that comes from this website is endless. People are interlinked with one another more than you would think which makes this site a good way to meet and keep in contact with others. With this site you are able to create events and provide information. Some businesses already use Facebook to connect with their customers and fans. I have seen a few businesses on Facebook, nothing like Ford Motor Company, but I have seen a few bars from my area. They post when they are having parties and specials that are going on. People that are linked to the business can comment or like, which will show up on many peoples Facebook’s. With this information being posted to the world, it allows the business to have the potential to bring in many more potential customers. Facebook has its pros and cons both human and work. Businesses that use Facebook need to be extremely cautious with their use of the site. Professionalism is a must. If they present themselves poorly, they are setting themselves up for failure. To me, failure is not an option when it comes to promoting and advertising your business.

Jake Schifko on November 24, 2010 8:56 AM

Facebook being considered as the 800 lb gorilla is an understatement. It is a powerhouse in the online networking market. The unique attributes of the website can be potential and used to just about anybody not only in the United States but the entire world. It aims at individuals that want to communicate and stay on top of their social life with an online social network that offers the unique things that Facebook does. The website allows you to communicate with individuals by instant chat, their own type of email messaging system, and of course by writing and posting on each other’s “walls”. It also allows people to promote social events and such online through specific invitations. Not only does it offer these individual characteristics, but it also offers a wide range of other possibilities and a lot of things for people to do. What is really incredible about Facebook, is that is has the huge database of already users, which is what makes a social network so useful. If you didn’t have anyone to login and talk to, then why would you waste your time when there was merely no point in doing so? Then Facebook targets a market that is actually done so pretty well for such a company to do. They go after the business aspect as well. It is becoming a way of free online advertisement as well as paid advertisement. You can either make a page for your business to help promote it and get what makes your company unique out there. So they target not only personal level of individuals but they also target the professional market as well. This is why I say that Facebook being considered as an 800 lb gorilla is a complete understatement. They target in a sense, the entire world.

Kellen B. on November 29, 2010 8:56 AM

Mr.Wollborg is absolutely correct. In our fast paced technology-driven society it has become the norm to be bombarded with advertising messages. This is where the need for a more personalized, relationship marketing approach would be most important. People are more likely to do business with someone they trust and feel comfortable with. Facebook allows people to become "friends" with companies or products that are inline with their values or interest. Which I believe creates a means to separate from the competition, who is unwilling to build that human-sided relationship. Instead of fearing facebook for the possibility of losing a personal life, embrace it as a new tool just be sure to follow the ground rules set above.

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FaceBook: The 800 lb. Gorilla

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