Financing Innovation

Prior to the current economic downturn, the number of Angel Investor groups in Michigan had more than doubled over the past three years. Much of this growth can be attributed to the efforts of the Michigan Economic Development Corporation. Skip Simms, Manager of the Pre-Seed Capital Fund, describes how Angel investment works in Michigan...

Angel investors are high net worth individuals having either $1M in assets or $200K in individual income. They typically make investments totaling less than $1M in any given company. Angel groups provide angels with deal flow and potential co-investors so they can spread the risk and work for any individual investment.

Currently, Michigan has seven angel groups:

Terry Cross has 46 years experience as an angel investor. In this segment, he describes the general process for contacting angel investors, negotiating with them, and the type of terms you can expect amidst the credit crisis of 2008...

Terry summarizes the steps to accessing angel investment as follows:

  • Initially, you should approach an angel group because that is one of the easier way to find individual angle investors.
  • Provided you make it through the screening committee, you then do a 20 minute presentation followed by question and answer.
  • Then the waiting game begins. If one or more investors takes interest, a series of meetings to explore the investment opportunity and perform due diligence will occur.
  • Finally, if that process completes successfully, the investors and entrepreneurs will discuss terms. Currently, in the midst of the 2008 financial crisis in Michigan, entrepreneurs can expect to give up 30–40% ownership for investment on the order of $1M to $1.5M.

Angel groups we are aware of in Michigan include:

As described in our last segment, the Michigan Pre-Seed Capital Fund matches equity investments by venture capitalists, angels, and others in early stage ventures. In this segement Skip Simms, the fund's manager, describes the state of venture capital in Michigan...

Skip makes three points:

  • On a national scale, Michigan falls in the mid to lower mid tier of states when venture capital activity is measured in number of firms or assets under management. The state is attempting to improve its position with the Venture Michigan and Twenty-First Century Jobs funds.
  • If a Michigan company seeks venture capital and wishes to stay in Michigan, they will most likely work with a local Michigan venture capital firm. Even if the company gets funding from out-of-state venture capitalists, those venture capitalists will want someone with local presence as an investment partner.
  • Michigan venture capitalists, like venture capitalists in the rest of the country, invest incrementally, waiting to see the extent to which the initial investment is succeeding before investing more. Over the 10 year life of an investment fund, they seek to provide a return of two to four times to their limited partner investors.

Mike Semanco, President of Hennessey Capital, outlines how Hennessey assures themselves of the collateral value of their clients' working capital assets. Hennessey uses advanced systems to track performance down to the invoice level.

 Hennessey Capital focuses almost exclusively on working capital finance including working capital lines of credit and factoring. They target "pre-bankable" companies that do not yet have the track record to qualify for bank financing. In this context, the question arises as to how Hennessey assures themselves of the collateral value of these companies' working capital assets. Mike Semanco, President of Hennessey, provides the following insights:

  • Often, pre-bankable clients do not have the systems in place to track performance of things like receivables. Hennessey has these systems, and with the client's help uses them to gain a more accurate view of the client's business.
  • Once Hennessey has been tracking performance of various assets, it can adjust the terms under which it offers financing to clients. If the assets perform more favorably than anticipated, the financing terms can become more favorable.
  • A major issue for firms in Fall 2008 is access to capital. Due to its tracking systems, Hennessey is able to serve a wider client base than most banks.
  • Hennessey makes its loans using its own capital as well capital provided by other financial institutions.

Older Entries

Terry Cross: Risk Mitigation and Intellectual Property
When approaching angel investors, managers of early stage businesses need to think out the potential points of failure in their business plans. Common risks include failure to meet sales forecasts and spiraling supplier costs. Intellectual property is often the only real asset that an early stage company possesses, and angel investors want assurance that it is protected.
Ann Arbor Spark: The Michigan Pre-Seed Capital Fund
The Michigan Pre-Seed Capital Fund is targeted at early stage technology companies that need in the hundreds of thousands of dollars. Skip Simms, fund manager, explains the criteria for applying and the reason for the fund's existence.
KeyBank: Financing Small and Medium Sized Businesses
We discuss KeyBank's services to small and medium sized businesses in Michigan. Key offers both traditional bank loans and venture and growth equity. KeyBank approaches equity both by making its own investments and by acting as an agent for groups of investors.
Hennessey Capital: What Is Factoring?
Factoring is like mini loans against invoices. Mike Semanco, President of Hennessey Capital, explains the ins and outs. Factoring is a higher cost source of capital used when lower cost loans are unavailable.
Dennis Carmichael: Bootstrapping with Pre-Seed Capital
The Michigan Pre-Seed Fund can effectively double the impact of friends and family investments. Dennis Carmichael recounts how he first began to develop ERT systems and the role of different forms of early stage financing including the Pre-Seed Fund in bootstrapping his business.
Charlie Penner: Early Stage Outside Equity
Early stage outside equity investors are angels and venture capitalists. Venture capitalists tend to come in later on deals, and angels seem to prefer more hands-on involvement with less initial investment. The SBTDC's Charlie Penner provides an overview of how these types of financing work in Michigan.
Terry Cross: Angel Investing and Addressable Markets
Terry Cross made his first angel investment 46 years ago and has completed 45 investments. Of those, ten have "carried the freight", providing outsized returns. In the first of a series, Terry shares with us his insights on successful investments, stressing the importance of realistically estimating the addressable market for a company's goods and services.
Sharon McRill: Serendipitous Investors
Sharon McRill, President of the Betty Brigade, recounts how she discovered potential investors during a conversation with a new client. While she might have been hesitant to describe her business so vividly in its infancy, she now believes the risk of openness is more than repaid in refining her ideas and discovering opportunities.
9thX.com: Early Stage Financing
John Bonaccorso, founder of 9thX.com, discusses the different financing options they considered when founding the business. They chose to pursue financing from friends and family, one of the hardest things he had ever done.
Hennessey Capital: Working Capital Finance
Mike Semanco, President and COO of Hennessey Capital, outlines the fundamentals of working capital finance. Hennessey complements banks by providing financing to companies that do not yet have the risk profile that banks seek.
KeyBank: National and Community Banking
KeyBank brings a national perspective to financing small and medium sized businesses in Michigan. In this segment we learn about the advantages of a larger asset base, extended geographic scope, and expertise in foreign exchange.
Michael Cole: Supporting Angels and Venture Capitalists in Ann Arbor
Bank of Ann Arbor is aiming to take a central role in early stage equity financing in Ann Arbor. It helped found Ann Arbor Angel Investors to create a forum for potential angel investments. It offers two products to venture capital firms to help them better leverage their investment capital.
Debt, Equity, Friends, & Family
Aspiring entrepreneurs will need to invest significant financial resources of their own when they start their ventures. Friends and family can be a good source of funds. Care must be taken to specify the form of financing (debt or equity) and the terms under which it is supplied.
Sharon McRill: Making the Case to Banks
Having reached the five year mark, Sharon McRill, President of the Betty Brigade, is actively seeking financing for her business. She shares her strategy for approaching banks and other sources of funding.
Catherine Juon: Funding a Technology Services Business
Pure Visibility has been seeking to finance its receivables since its inception. One of the key lessons learned from this experience has been that banks perceive businesses differently based on the banks' internal expertise. Therefore, it's important to search to find the right bank.
BioLumix: Investing Your Own Money First
Ruth and Gideon Eden demonstrated their commitment to BioLumix by investing their own money first. This commitment along with a compelling story and proven track record from a previous start up helped them convince angel investors to provide funding to bring BioLumix's products to market.
Michael Cole: Bank Financing Overview
The Bank of Ann Arbor provides financing for early stage companies and has products for the equity financing community. In this segment, Michael Cole provides an overview of bank financing for companies. In making loans, one of the bank's paramount concerns is securing loan repayment.
Sharon McRill: $10,000 to Start a Business
We continue our series on financing your innovation in an interview with Sharon McRill. Sharon founded The Betty Brigade 5 years ago after getting laid off from a corporate job. Since, The Betty Brigade has grown at the rate of 40% per year. This segment recounts how Sharon financed the business in the start up phase.
Catherine Juon: Working Capital for Services
Pure Visibility was fortunate to start with immediate cash flow from clients the founders brought to the business with them. However, rapid growth frequently requires financing beyond self-generated cash flow. We discuss discuss strategies Pure Visibility is pursuing to fuel its growth.

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